1/13/2024 0 Comments Emotional color wheel![]() ![]() You see blue on a lot of websites because it's the colour of trust. The colour psychology of orangeīlue can be calming and reassuring in web designīlue is one of the most popular colours in web design – and for good reason. Playful and stimulating, the red complements its cheetah logo – a powerful icon itself, softened by its cartoonish qualities and anthropomorphic smile. ![]() The landing page for the game design company Playtika has an aggressive but potent flair. Lighter shades emphasise the energetic aspects of red – including youthfulness – while darker shades emphasise power, and even durability, such as a brick wall. Its knack for attracting attention makes it a priceless tool for designers, but used excessively it will inhibit relaxation. Used here, red feels playful and stimulatingĪs a dominating colour, red adds gravity and heightened awareness – quite literally, as the colour increases blood circulation, breathing rates, and metabolism. Red can take on a variety of meanings in colour psychology because it's associated with both love and war, but the unifying factor in all meanings is a sense of importance – think of red carpets.
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